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	<description>Marketing Tips</description>
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		<title>Choose your words carefully</title>
		<link>http://www.humesassociates.com/choose-your-words-carefully/</link>
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		<pubDate>Fri, 03 Sep 2010 14:46:32 +0000</pubDate>
		<dc:creator>lhumes</dc:creator>
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		<description><![CDATA[Chances are, you work at a prestigious institution, surrounded by noted faculty, engaged in innovative research that promises to leverage your school to its next level of excellence, thereby transforming the teaching and learning experience.

Visit any college website and you’ll likely find the same hackneyed, clichéd jargon used in an attempt to inform. Why is [...]]]></description>
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		<title>A novel approach to publishing</title>
		<link>http://www.humesassociates.com/a-novel-approach-to-publishing/</link>
		<comments>http://www.humesassociates.com/a-novel-approach-to-publishing/#comments</comments>
		<pubDate>Sat, 28 Aug 2010 21:35:29 +0000</pubDate>
		<dc:creator>lhumes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.humesassociates.com/?p=594</guid>
		<description><![CDATA[A long-time journalism friend, John Callahan, just published his first novel. But don’t look for Gettysburg Passage in any bookstores. At least, not yet. John has taken a novel approach to publishing his work.

The process of selling books has changed little since Johannes Gutenberg first started cranking them out back in the 15th Century. Authors [...]]]></description>
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		<title>We need your vote!</title>
		<link>http://www.humesassociates.com/we-need-your-vote/</link>
		<comments>http://www.humesassociates.com/we-need-your-vote/#comments</comments>
		<pubDate>Fri, 20 Aug 2010 16:32:15 +0000</pubDate>
		<dc:creator>lhumes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.humesassociates.com/?p=585</guid>
		<description><![CDATA[I have encountered during my lifetime a handful of young people I realized possess a great deal of talent. One of those individuals is Matt Walsh, the son of a friend who is completing his degree in journalism at the University of Florida. Matt’s creativity flows through his camera. He has the true eye of [...]]]></description>
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		<title>What are you afraid of?</title>
		<link>http://www.humesassociates.com/what-are-you-afraid-of/</link>
		<comments>http://www.humesassociates.com/what-are-you-afraid-of/#comments</comments>
		<pubDate>Tue, 17 Aug 2010 17:46:45 +0000</pubDate>
		<dc:creator>lhumes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.humesassociates.com/?p=574</guid>
		<description><![CDATA[Fear. Along with joy, sadness, and anger, it’s one of the primary emotions that affect our behavior. It was a boon for our ancestors in that it pumped enough adrenaline into their bodies to allow them to outrun the animals intent on eating them. But as we evolved from the cave to the cubicle, fear [...]]]></description>
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		<title>Keep it short!</title>
		<link>http://www.humesassociates.com/keep-it-short/</link>
		<comments>http://www.humesassociates.com/keep-it-short/#comments</comments>
		<pubDate>Sat, 07 Aug 2010 16:23:10 +0000</pubDate>
		<dc:creator>lhumes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.humesassociates.com/?p=570</guid>
		<description><![CDATA[Ever wonder why your Sunday paper is so much thicker than any weekday edition? Could it be there is more news to report on the weekends? Hardly. It shouldn’t surprise you that the advertising department determines how large tomorrow’s edition will be. The newsroom is then invited to fill in whatever space is left. On [...]]]></description>
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		<title>A few suggestions from your good friends at BP</title>
		<link>http://www.humesassociates.com/a-few-suggestions-from-your-good-friends-at-bp/</link>
		<comments>http://www.humesassociates.com/a-few-suggestions-from-your-good-friends-at-bp/#comments</comments>
		<pubDate>Sat, 24 Jul 2010 13:04:38 +0000</pubDate>
		<dc:creator>lhumes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[It will be a long time before we are able to write the complete case study on how BP has handled the oil disaster in the Gulf. But what can we learn from how they’ve handled their message through this crisis?

The most important lesson learned is to expect the unexpected. It’s pretty obvious the oil [...]]]></description>
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		<title>How innovative is your institution?</title>
		<link>http://www.humesassociates.com/how-innovative-is-your-institution/</link>
		<comments>http://www.humesassociates.com/how-innovative-is-your-institution/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 11:34:19 +0000</pubDate>
		<dc:creator>lhumes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.humesassociates.com/?p=558</guid>
		<description><![CDATA[As you may have heard, Apple’s new iPhone 4 went on sale last Thursday (6/24/10) all over the world. And, as usual whenever Jobs &#38; Company introduces a new product, their manic fans went nuts. According to CNNMoney, more than 600 people lined up outside the flagship Apple store in New York City to buy [...]]]></description>
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		<title>How well do you know today&#8217;s college student?</title>
		<link>http://www.humesassociates.com/how-well-do-you-know-todays-college-student/</link>
		<comments>http://www.humesassociates.com/how-well-do-you-know-todays-college-student/#comments</comments>
		<pubDate>Fri, 18 Jun 2010 16:07:26 +0000</pubDate>
		<dc:creator>lhumes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.humesassociates.com/?p=544</guid>
		<description><![CDATA[How do you picture today’s college student? Straight out of high school, living in a dorm, and graduating in four years? Better think again. The traditional student today is non-traditional.

According to USA Today, nearly a third of today’s undergraduates are at least 25, nearly 70 percent of them have at least one characteristic the government [...]]]></description>
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		<title>Has anyone noticed that elephant in the room?</title>
		<link>http://www.humesassociates.com/has-anyone-noticed-that-elephant-in-the-room/</link>
		<comments>http://www.humesassociates.com/has-anyone-noticed-that-elephant-in-the-room/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 21:31:32 +0000</pubDate>
		<dc:creator>lhumes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.humesassociates.com/?p=537</guid>
		<description><![CDATA[Although our board rooms and meeting spaces differ in size and style, I’m sure almost every one of them, including yours, contains a pachyderm lurking somewhere near the conversation. Regardless of the topic or the intent, every one in the room is careful not to draw attention to the elephant.

Why is that? Why are we [...]]]></description>
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		<title>Writing tips that are on the Mark</title>
		<link>http://www.humesassociates.com/writing-tips-that-are-on-the-mark/</link>
		<comments>http://www.humesassociates.com/writing-tips-that-are-on-the-mark/#comments</comments>
		<pubDate>Mon, 24 May 2010 22:28:17 +0000</pubDate>
		<dc:creator>lhumes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.humesassociates.com/?p=524</guid>
		<description><![CDATA[Many of you who know me well are aware of my admiration for Mark Twain. I have always considered him my mentor. Ernest Hemingway believed, and I agree, that all great American writing evolved from his pen. And fortunately, he left behind a great body of work, including some tips on good writing. For example, [...]]]></description>
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