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	<title>Humes Associates</title>
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	<link>http://www.humesassociates.com</link>
	<description>Marketing Tips</description>
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		<title>Three words of advice</title>
		<link>http://www.humesassociates.com/three-words-of-advice/</link>
		<comments>http://www.humesassociates.com/three-words-of-advice/#comments</comments>
		<pubDate>Tue, 01 May 2012 14:58:35 +0000</pubDate>
		<dc:creator>lhumes</dc:creator>
				<category><![CDATA[2011]]></category>

		<guid isPermaLink="false">http://www.humesassociates.com/?p=897</guid>
		<description><![CDATA[Last week, Penn State University announced it was paying two public relations firms $2.5 million over the next year to help the institution communicate with its various audiences and media as well as “support the university throughout upcoming litigation.” I applaud Penn State officials for seeking help with the fallout from this tragedy, but I’d [...]]]></description>
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		<title>How big is your dream?</title>
		<link>http://www.humesassociates.com/how-big-is-your-dream/</link>
		<comments>http://www.humesassociates.com/how-big-is-your-dream/#comments</comments>
		<pubDate>Mon, 23 Apr 2012 18:18:53 +0000</pubDate>
		<dc:creator>lhumes</dc:creator>
				<category><![CDATA[2011]]></category>

		<guid isPermaLink="false">http://www.humesassociates.com/?p=891</guid>
		<description><![CDATA[Are you familiar with Caine Monroy? He’s the 9-year-old boy from East L.A. who also happens to be quite a successful entrepreneur. Last summer, Caine decided to build an arcade in his dad’s used auto parts shop out of cardboard boxes, packing tape and whatever else he could find. He spent months building the games, [...]]]></description>
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		<title>Why have you always done it that way?</title>
		<link>http://www.humesassociates.com/why-have-you-always-done-it-that-way/</link>
		<comments>http://www.humesassociates.com/why-have-you-always-done-it-that-way/#comments</comments>
		<pubDate>Tue, 28 Feb 2012 20:00:00 +0000</pubDate>
		<dc:creator>lhumes</dc:creator>
				<category><![CDATA[2012]]></category>

		<guid isPermaLink="false">http://www.humesassociates.com/?p=881</guid>
		<description><![CDATA[In 1971, I was a young lieutenant in the Air Force, serving as an aide-de-camp to a two-star general. There was a congressman who lived near our base who happened to be a reserve officer, entitling him to free transportation courtesy of the U.S. government. Whenever he would fly home on a military aircraft, two [...]]]></description>
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		<title>Can you answer these questions?</title>
		<link>http://www.humesassociates.com/can-you-answer-these-questions/</link>
		<comments>http://www.humesassociates.com/can-you-answer-these-questions/#comments</comments>
		<pubDate>Sat, 28 Jan 2012 15:02:56 +0000</pubDate>
		<dc:creator>lhumes</dc:creator>
				<category><![CDATA[2012]]></category>

		<guid isPermaLink="false">http://www.humesassociates.com/?p=866</guid>
		<description><![CDATA[Friend and Rollins College Professor Rick Bommelje recently shared four things that every employee wants to know. With his permission, I share them with you here: What am I supposed to do? The fastest way to confuse a workforce is to speak in grandiose, visionary language. People – including you and me – want to [...]]]></description>
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		<title>Who do you trust?</title>
		<link>http://www.humesassociates.com/who-do-you-trust/</link>
		<comments>http://www.humesassociates.com/who-do-you-trust/#comments</comments>
		<pubDate>Mon, 26 Dec 2011 18:18:00 +0000</pubDate>
		<dc:creator>lhumes</dc:creator>
				<category><![CDATA[2011]]></category>

		<guid isPermaLink="false">http://www.humesassociates.com/?p=860</guid>
		<description><![CDATA[Trust is a topic I’ve addressed many times in the past. The reason I like to talk about it is I believe it is the bedrock upon which every successful organization is built. And I believe the way in which we build trust with our customers is critical. Webster’s defines trust as a “confident expectation” [...]]]></description>
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		<title>Kicking the can</title>
		<link>http://www.humesassociates.com/kicking-the-can/</link>
		<comments>http://www.humesassociates.com/kicking-the-can/#comments</comments>
		<pubDate>Wed, 30 Nov 2011 17:42:10 +0000</pubDate>
		<dc:creator>lhumes</dc:creator>
				<category><![CDATA[2011]]></category>

		<guid isPermaLink="false">http://www.humesassociates.com/?p=850</guid>
		<description><![CDATA[When the Congressional Super Committee recently failed to reach consensus on major budget cuts, pundits were quick to accuse them of “kicking the can” down the road. An oft-used phrase that basically translates as deferring a decision in favor of a future date. Before you dismiss this malaise as a disease unique to bureaucrats, consider [...]]]></description>
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		<title>Do you have a succession plan?</title>
		<link>http://www.humesassociates.com/do-you-have-a-succession-plan/</link>
		<comments>http://www.humesassociates.com/do-you-have-a-succession-plan/#comments</comments>
		<pubDate>Mon, 21 Nov 2011 18:58:52 +0000</pubDate>
		<dc:creator>lhumes</dc:creator>
				<category><![CDATA[2011]]></category>

		<guid isPermaLink="false">http://www.humesassociates.com/?p=837</guid>
		<description><![CDATA[Nov. 23 marks the first anniversary of a car accident that left me hospitalized for the better part of a month. Recovery was slow, but I’m glad to report that I am now almost completely healed. Upon returning home from the hospital last December, our daughter informed me that paying bills and accomplishing other mundane [...]]]></description>
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		<title>Holding education accountable</title>
		<link>http://www.humesassociates.com/holding-education-accountable/</link>
		<comments>http://www.humesassociates.com/holding-education-accountable/#comments</comments>
		<pubDate>Thu, 17 Nov 2011 22:33:35 +0000</pubDate>
		<dc:creator>lhumes</dc:creator>
				<category><![CDATA[2011]]></category>

		<guid isPermaLink="false">http://www.humesassociates.com/?p=830</guid>
		<description><![CDATA[Last Tuesday, Nov. 15, was National Teach-In Day and, as I have for the past several years, I spent the day talking with 7th graders at a nearby middle school. I picked author trivia as a theme for our discussion. I selected about nine celebrated authors for us to talk about, writers like Dickens, Austen, [...]]]></description>
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		<title>A memorable lesson on building relationships</title>
		<link>http://www.humesassociates.com/a-memorable-lesson-on-building-relationships/</link>
		<comments>http://www.humesassociates.com/a-memorable-lesson-on-building-relationships/#comments</comments>
		<pubDate>Fri, 04 Nov 2011 18:30:44 +0000</pubDate>
		<dc:creator>lhumes</dc:creator>
				<category><![CDATA[2011]]></category>

		<guid isPermaLink="false">http://www.humesassociates.com/?p=826</guid>
		<description><![CDATA[Growing up in Ohio, we lived in a former apple orchard. As a result, our home was ringed by beautiful old apple trees. The blossoms in spring were beautiful, but the fallen apples in fall my brother and I had to pick up, not so much. One memory I especially savor is the family of [...]]]></description>
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		<title>What are your boundaries?</title>
		<link>http://www.humesassociates.com/what-are-your-boundaries/</link>
		<comments>http://www.humesassociates.com/what-are-your-boundaries/#comments</comments>
		<pubDate>Thu, 27 Oct 2011 09:03:24 +0000</pubDate>
		<dc:creator>lhumes</dc:creator>
				<category><![CDATA[2011]]></category>

		<guid isPermaLink="false">http://www.humesassociates.com/?p=820</guid>
		<description><![CDATA[I love Seth Godin’s analogy about his dog, Woodie. When they first acquired the pooch, they installed one of those invisible fences to keep him from wandering away. Woodie probably got a shock once or twice from the collar when he attempted to leave the yard. The electronic barrier eventually broke, however, and Woodie was [...]]]></description>
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