Crisis Planning:If you believe your institution is immune from crisis, then you’re swimming in denial! An experienced professional offers tips on how to expect the unexpected by developing a crisis plan.

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Customer Service:Offering your students and other constituent groups excellent customer service is fundamental to reducing attrition and enhancing the educational experience at your institution. This article offers suggestions on ways to build a good customer-centric program at your school.

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Media Relations:A good media relations program can help your college reach target audiences in new and unique ways. This article offers suggested tips on how to get your program off to a good start.

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Strategic Planning:To be successful, marketing and public relations initiatives need to directly support your institution’s mission and key objectives.

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College Traditions:This article, which appeared in the September 2007 issue of CASE’s Currents magazine, talks about campus traditions as the ties that bind.

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