At SunGard Higher Education’s recent annual user’s conference, we spent the week covering the event on social media channels such as Facebook, Twitter, and CrowdVine. Many of the 6,000+ attendees followed these reports; questions and comments were almost immediate. For an old timer like me, it was proof positive that social media is more than a fad.

If you are still unconvinced, consider some of these statistics provided by Socialnomics:

• Over half of the world’s population is under 30 years old and 96 percent of them have joined a social network
• 1 out of 8 couples married in the U.S. last year met via social media
• Facebook tops Google for weekly traffic in America
• The fastest growing segment on Facebook is 55-65 year-old females
• The second largest search engine in the world is YouTube
• There are over 200 million blogs (I’m in good company ;-)
• Wikipedia offers more than 15 million articles, and studies show it is more accurate than the Encyclopedia Britannica. And 78 percent of those articles are written in non-English

If you’d like more statistics, go to www.socialnomics.net and check out their video. It will make you a believer!

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