About Us ...
Larry R. Humes has spent the majority of his 30-year career honing his skills in higher education marketing and public relations. He began as a staff writer for The Florida Times-Union and as a stringer for United Press International, receiving national recognition for his articles and editorials. From 1985 to 1990, he served as associate director of News & Public Affairs at the University of Florida. He assisted with implementing public relations policy at UF and specifically helped the institution deal with a negative image created by an athletic scandal and the serial murders of five students. Stories written by his staff regularly appeared in national media, resulting in CASE awards for three consecutive years as one of the five best teams nationally recognized for its excellence in news writing.
Throughout the 1990s, Humes served as associate vice president for marketing & public relations at Rollins College in Winter Park, Florida. During that period, the school enjoyed an increasingly national reputation and is consistently ranked second in the South among all comprehensive liberal arts institutions by U.S. News & World Report.
Most recently, Humes served as vice president of marketing and communication for Collegis, the leading provider of technology-related services to higher education. In that role, he supported not only the Orlando-based company but many of its more than 100 client colleges and universities.
Humes currently serves as the executive vice president of the Alliance for Higher Education Competitiveness (http://www.a-hec.org), a non-profit organization whose focus is to help institutions identify processes providing them a competitive edge.
A published author, Humes has written articles for numerous national magazines and periodicals, and has written speeches for many executives of Fortune 50 companies. A graduate of Lambuth University and Rollins’ Program for Effective Leadership, he frequently writes about and lectures on communications, public relations, leadership and other relevant topics.
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