Last fall, as my wife and I cruised the Northwest Passage, we saw a lot of totem poles. Carved by natives centuries ago, each pole, with its distinctive carvings, told the story of the family or village it represented. As a stranger approached, he could tell a lot about the community and its inhabitants by the various animals and symbols represented on each pole.

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Anyone wondering how the current economy is affecting community colleges need only look at a recent survey conducted by the Campus Computing Project. Almost three-quarters of 120 college presidents and chancellors surveyed said enrollment at their schools was up at least 5 percent over last year. At the same time, 57 percent of them reported their budgets were reduced this academic year, and 61 percent said they had experienced mid-year cuts.

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In the past, I’ve written about taking advantage of free viral marketing by posting videos of your institution on social networks like YouTube and DailyMotion. In this posting, I’d like to address the dark side of that equation.

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