Welcome to Humes Associates

Marketing higher education is no longer a luxury.  In this digitized, micro-chipped world in which we live, colleges and universities must effectively communicate with their key audiences in order to attract and retain quality students as well as garner the financial support necessary to take their institutions to the next level of excellence.  They must engage their constituents in clear and meaningful dialogue in order to succeed in today’s competitive academic environment.

With more than a quarter century of experience, Larry Humes has earned a solid reputation as a professional leader in the area of higher education marketing and public relations.  From strategic planning and crisis management to brand positioning and staff development, he has demonstrated the ability to consistently produce measurable results with creative solutions.

Your college has marketing and communication needs, but you may not have sufficient resources or staff to meet your goals and objectives. Humes & Associates can provide the support you need to effectively communicate with your many constituents and align your marketing plan with your institution’s strategic initiatives.